Never bothered with buying from an online company. Even if they have free shipping you still have to pay all the FFL and background fees. No 'deal' that I've seen advertised has ever beat either the small local shop I have purchased from or Armslist. And I've only purchased two 'new' guns from that local shop in the last year and a half. And one new one from a gun show a few months ago. Each of those purchases were at prices I couldn't pass up. Below even BL pricing.
As far as AL, in the last several years I've just gotten deals on purchases and trades that no online company could ever think of matching. All a matter of hitting the deal at the right time. Just a few of my deals;
- Brand new/never fired Glock 19.5 with three mags for $350
- Brand new/never fired Sig P365 for $350 (current production)
- S&W 380 Bodyguard with laser, five mags and holsters for $350
- Six month old LNIB Glock 26.4 with Trijicon HD night sights (new) and four mags (3 with +2 extenders) for $400
- Through a series of trades I turned a $269 Hi Point 4095TS into a Glock 22 with TFO night sights, high end 9mm conversion barrel and multiple mags. The whole progression is listed here: http://sepboard.us/viewtopic.php?f=12&t=106&p=692#p692
- Other deals located here: http://sepboard.us/viewtopic.php?f=12&t=7
In the last few months I've traded a couple of Shields and a couple of LC9s' and turned them into three HK's (P30, P2000 and USPc) and a Sig (P226 Equinox). Heck, I just turned a pile of 12g ammo I had no use for into a LNIB/never fired XDS Mod 2 with laser and five mags.
You have to look for the deals but they are out there. So really, there has been no need (for me) to even look closely for deals from online companies.