Unfortunately this turns into BRANDNAME war (just like those lube and clean topics). Many optics (no matter the brand) are made in China (Primary, Vortex, Holosun, Swampfox, Romeo, Crimson, Burris, Bushnell...), and possibly by the same factories by contract, but come packaged in different labels with different price points based on the NAME on the label. Does Sam's Club really make their own paper towels....NO?
You are ultimately paying extra for the brand name and the marketing, and brand faith/loyalty.
If you personally can't physically jump out of a moving truck (because of your back or knees), never been to a 4 day rifle class, and don't plan on doing torture testing, and NEVER dropping your precious firearms on the pavement, you probably don't need to worry about the optic. If you have taxpayer money to spend then buy the mil-spec ninjas.