Apple needs to revolutionize television like it did with music. We need a slick version of IOS running on a television and deals with cable companies or satellite companies to offer television with out set top boxes. The television experience hasn't change in 25years. Imagine seamless integration with your media library, live content, on demand content and social media without it being piece mealed together. Apple needs to do what it did with the MP3 player to the television. The biggest road block is the cable/satellite service providers.