Just saw this at Wal-Mart. It's a shameless ripoff of Recoil. Large format, flashy, lifestyle magazine. I actually thought it was Recoil it looked so similar. Then I wondered if Recoil changed their name to escape their recent troubles, but it says "from the editors of Gun World." It even copies some of the mini-reviews Recoil would do for silly products. Two examples in this issue are a dog treadmill and a robotic lawnmower. I guess it might have a market since a lot of people won't buy Recoil anymore. Overall, I liked it. I just wish they'd stick to guns and leave the truck rim reviews to the truck magazines.