So I needed to create a couple bootable CD/DVDs today and when I right-clicked on an .ISO file in Windows 7, I saw a menu item that said "Burn Image." I did a quick Google search which confirmed my suspicions: you can create bootable CD/DVDs right from windows 7, no third-party software required! Just right-click the .ISO (think it will handle .IMG files too) click "burn image" and then specify your drive. It successfully created a bootable Windows 7 DVD for me. Very cool!