The news often discusses how soda is so awful for you. The sugar in traditional soda, awful artificial sweeteners in diet soda. The claims that soda contributes to obesity, decreased kidney function, diabetes, tooth decay, heart burn etc. Some have even argued soda may contribute to heart disease and cancer. Many schools are now banning soda machines. Do you think people will look back in say 40 years and think of soda as our generation's tobacco? A ubiquitous drink that is widely accepted by mainstream society as pretty harmless. Is it possible that one day soda will be forbidden to market to kids? Or do you feel the media is on a witch hunt against soda giants like Coke and Pepsi?