The one thing that men and some women liked as children were legos/tinker toys/Knex. With those items you were only limited by your imaginations or your parents willingness to buy you more pieces. You could build anything you wanted and it was exactly what you wanted. It was not a pre-packaged toy. Is there anything wrong with pre-packaged? - No but it is difficult to make uniqely yours. Black rifles are exactly the same. (Except that they are NOT toys - so the analogy is not perfect, I inderstand that so please no flames for that one!) Anyone can put one together/build in any configuration they like. They can make it uniquely theirs. It appeals to that part of us that loves to build and create. We are only limited by our budgets. If we want top of the line we can get top of the line. If someone wants a bench rifle, varmint gun, mall ninja set up, or tactical entry - whatever, they can build it to suit them. I think that is why folks love the black rifle. Besides that - they are pretty awesome to shoot in any configuration!