You have to play towards the middle in order to win. I watched this game theory course and it explained it very well. say you have this number line, 1 being very liberal, 10 being very conservative. And assume 1/10th the population is one of the numbers. 1 2 3 4 5 6 7 8 9 10 If you have both sides play hard right and left, then you will have an even match. If you play hard right and they play moderate (5), they capture 1-5 as well as 6-7 because those numbers are closer to 5. And again, that's assuming an even distribution, which it probably isn't. That's why everyone moves towards the middle. If the Republicans lose... i dunno. I swear I'm not trying to be racist but they should find some half black/half Mexican guy. Or maybe just a Mexican guy. Or a women. But one who has the values of the party. The regular conservatives will vote for him because he/she is conservative. The black and mexican people will vote for him because he's their race. And this is past experience. 95% of black people are voting for Obama this election and probably the last. I wonder why? Do you think they added Sarah Palin at the last moment, last time because of her brilliance and she was the very best to do the job? I vote because of issues, but a lot of people don't. And to leave no one out, I guarantee there are at least a few white people who are voting for Romney because he's white. I think it's wrong but that's just the way it is. Either accept it like the democrats or lose again. If you change too many values, even the social issues that I don't agree with, more of the conservative vote will vote libertarian while the rest vote republican, screwing that entire side over.