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Discussion in 'Food Forum' started by spin180, Sep 26, 2006.
Applebee's Brings Renowned Chef and Food Network Personality Tyler Florence to the Neighborhood
That's like Clint Smith or Jeff Cooper (RIP) endorsing a new line of Hi-Point pistols.
I don't see this as being all that different from Emeril Legasse having a line of spices and cookware, Alton Brown endorsing knives or <gag> Rachel Ray having a whole line of everything.
Once people achieve a level of celebrity the next big way to make money is to start selling the brand.
Hey, at least Tyler Florance hasn't made a living glorifying a 3rd grade command of spoken English like Emeril. "Ya throw it in there like dat, swish it around like such, tro in 40 cloves of gaaahhhlick [pause while crowd LOSES it for 90 seconds] and BAM!"
Tyler's still ok!
Meh, I'm really not upset about it at all.
It just surprised me more than anything.
I agree with you about celebrities 'selling the brand.'
However, I'd think hardware & utensils with one's name on them are more easily quality controlled than the same branded fare from the vast array Applebee's across the country.
Anyrate, I still like Tyler too.