There is this old book that a friend of mind let me borrow named: How to Get People to Do Things (1979). It is really not a Sales Techniques related book but it has a lot of (very basic) techniques to demonstrate products and get people to make a purchasing decision. <p>I realized that there must be more modern sales techniques that address the buying habits of today's shoppers. I have never considered reading about this topic until now, and I admit that I do not know where to begin.
Can someone please recommend any good books or DVDs (or any other media for that matter) to get me started? I am most interested in fairly recent publications but I am not opposed to exploring some of the "classics". <p>P.S. Sorry about this second post. I am typing on my phone and I am limited to only 500 characters per post.