They call it discreet but it looks like a gun case to me.
I just through mine in a duffle bag with my clothes while traveling for now. Until I find something better.
It kinda does, but at least it does not look like a typical long gun case like the soft one I have for my Mini-14 or the hard case I have for my other rifles. It is heavily padded & protects the gun better than a duffel bag. I guess the clothes you pack around it helps a lot, though.
It is not so discreet when viewed by "gun people", but most people would not know you have a long gun in it. It's like the Sneaky Pete holster... I can spot one a mile away, but most people think it is probably some kind of electronic device.