I just recently learned how poorly I had been feeding my pets here too. We just switched both our Chihuahua's to Canidae and our cats to Felidae. Sorry I was being awfully dramatic about Beneful's toxicity. After I had learned to read labels a little better I began to read all dog food labels everywhere I found them. When I finally read what was in Beneful I was pretty shocked. It is some bad juju. The piss-poor quality of their food and their incessant advertising has started to get under my skin and I have taken to bad-mouthing their product whenever I can.