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Help with marketing

Discussion in 'Business Forum' started by BLau, Aug 29, 2012.

  1. BLau

    BLau

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    I designed this t-shirt and wanted to ask the marketing gurus here at GT for advice on how to market this. I don't want to break any advertising rules on here so you can pm me for my website. So far I have only sold one t-shirt and that was to a friend. But here is my product:

    [​IMG]
     
  2. 17&27

    17&27

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    [​IMG]
    Morton Salt logo

    What is it again that YOU designed?
     
    Last edited: Aug 29, 2012

  3. BLau

    BLau

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    My take on the logo. If he can do it, why can't I? It's a parody.

    [​IMG]
     
    Last edited: Aug 29, 2012
  4. 17&27

    17&27

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    Maybe a little thing called copyright infringement, but if you want to make money stealing someone else's idea don't let me stop you.
    Some people are just geared that way.
     
  5. OfficerChris

    OfficerChris L.A. fanboy

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    I love the artistic freedom to put zombies just everywhere.

    Didnt know the original logo, but yours looks great.

    Ever thought about selling your logo to some big shirt company?
    Like snorg tees for example (they are awesome)
     
  6. BLau

    BLau

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    I'm trying to build my own brand. I have a few other designs that are in line to print. All zombie related, and all of them are poking fun at pop culture. I'm just waiting for this design to start selling.
     
  7. OfficerChris

    OfficerChris L.A. fanboy

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  8. BLau

    BLau

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    Sorry for the delayed response. Here's my next shirt (yes, it's watermarked):

    [​IMG]

    [​IMG]
     
    Last edited: Sep 13, 2012
  9. OfficerChris

    OfficerChris L.A. fanboy

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  10. Jim1970

    Jim1970 Learnin'

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    Hello,

    I do marketing work in my present job and love it. Thought I'd chime in and offer my thoughts - they are free, so take them for what they are worth!

    First off, I agree with previous poster about checking on copyright infringement. Nothing says "welcome to business" like having your ball sack sued off and having to cease operation. Find an attorney friend and make sure you are safe.

    If you are safe, then I would start with local ways to get attention on your product. Don't know where you live, but even my dinky-*** town has concerts, tattoo conventions, expos, etc. You want to get in touch with the folks that direct or manage those events and get them to let you set up tables, selling your shirts. You could even do this in surrounding areas/towns/communities, if applicable. Once you begin to develop steam (and sales), then you can approach other outlets - like the idea of approaching a major t-shirt vendor. Show them proof that your product sells, and offer them variety and a good pricing arrangement, and go from there.

    Hope some of that helps. Not an expert!

    Good luck,

    Jim

    P.S. An after thought occurred after looking at your first post. You need some pics of attractive people wearing your shirts. A photo shoot with some totally gorgeous women is a must! No offense to your friend, but his mug isn't going to get my attention!
     
    Last edited: Sep 28, 2012
  11. BLau

    BLau

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    Thanks for the suggestions. I have two lawyers who both had conflicting opinions. One loves it, the other said he wasn't impressed.

    Yea, I need some hot women to wear my product.

    Outdoor Hub mobile, the outdoor information engine
     
  12. wjv

    wjv Zip It Stan Lee.. . .

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    The lawyer's opinion about the art work is meaningless.

    You hire a lawyer to tell you if the design is LEGAL. Nothing else. Doesn't matter is they like the picture or not. That means NOTHING. What you ask the lawyer is: If I make these shirts, do I have a reasonably strong legal position if I am sued. .
     
  13. MinervaDoe

    MinervaDoe

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    If you place your design on Zazzle and CafePress, they will handle selling it and distributing it. You should look into it and see what the margin is that you will receive.

    Once you are set up on a site that handles sales and distribution, all of your online promotional materials (website, e-mail links, etc) can simply point to the URL's where the t-shirts can be purchased. That way, you don't have to spend all of your free time, packaging and shipping your products. This allows you to focus on marketing and sales.