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Global Warming Scientists turn to Hollywood

Discussion in 'The Okie Corral' started by StarShip2100, Mar 17, 2010.

  1. StarShip2100

    StarShip2100 Futurist

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    Ministry of Propaganda?
    As Climate Change debate wages on, scientists turn to Hollywood for help

    Politicians and the public question global climate change evidence, so scientists look to Hollywood and websites for a new voice. Lights, camera, science!



    Keeping the public looped in on what scientists are discovering has never been easy. For one thing, the traditional explainers – journalists – can distort, hype, or oversimplify the latest breakthroughs. But the need to communicate science broadly and clearly has never been more urgent.






    Understanding science helps people know “where the truth speakers are on an issue” such as climate change, says Robert Semper, the executive associate director of the Exploratorium, a hands-on science center in San Francisco.

    “The more educated and knowledgeable the public is about science ... the more responsible they can be when it comes time for voting or expressing opinions about public policy,” adds Leslie Fink, a public affairs specialist at the National Science Foundation in Washington.

    The importance of getting the word out has science organizations scrambling to explore new channels, from souped up websites to asking Hollywood for help.

    The current climate-change furor has become the poster child for what happens when there’s a communications gap between scientists and the public. The vast majority of scientists see compelling evidence that the world’s climate is about to change significantly, and that the change is largely driven by human activity. Yet polls show public opinion becoming more skeptical about climate change.

    Contributing to that swing have been efforts by skeptics to point out flaws in specific portions of the landmark 2007 report from the Intergovernmental Panel on Climate Change and question whether other findings might have been manipulated. An usually snowy winter in parts of the United States has also brought scorn from critics, who ask, “Where is the global warming?” (Data tell another story: Worldwide, last January was one of the warmest on record, and the decade 2000-2009 was the hottest on record, according to the World Meteorological Organization.)
    The result has been a “corrosion” of public confidence in climate science, says Ralph Cicerone, president of the National Academy of Sciences (NAS). That “damage,” he says, “has spilled over into other fields of science.”

    At the same time, traditional news media outlets have been cutting back on science writers. In 2008, CNN dismantled its entire science reporting staff. While few newsroom cuts have targeted science coverage so directly, countless examples of thinning ranks – including ABC News announcing in February that it will shed about 25 percent of its news division – have displaced many specialist reporters.

    “Professional journalism has been cut to the bone. And the first people to go are science journalists,” says Bora Zivkovic, who writes the science blog “A Blog Around the Clock” from Chapel Hill, N.C., and serves as online community manager for PLoS One, a peer-reviewed science journal. With fewer authorities in the media, “scientists have to take that over,” he says. Mr. Zivkovic spoke as part of a panel on how to better communicate science at the annual convention of the American Association for the Advancement of Science in San Diego last month.

    One effort, announced at the meeting, will recruit Hollywood to help scientists tell their stories. NAS and the University of Southern California will team up to draw on USC’s expertise in film, TV, websites, and video games. The partnership will be the first between a federal agency and a film school.

    “Entertainment media has been pretty much untapped as far as science literacy goes,” Dr. Fink says. A huge portion of the public doesn’t go to science museums or watch science programming on TV, she says. “Those are the eyeballs we’re trying to capture.”
     
  2. BobbyT

    BobbyT

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    Ah, the dinosaur media are dying off because they cut too many of their best and brightest. Not because people quit buying their advocacy-as-news and nonstop cheerleading for every government control proposed.

    But maybe the Hollywood thing will work, because if there's one thing we need more of, it's people who don't live in the real world or feel the consequences of the crap they push telling us how our lives should be run.
     

  3. Carrys

    Carrys Inquisitive

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    Ahhh........Hollywood!

    The greasiest and best propaganda source in America today. If they can't "convince" us of the right of things, no one can.


    Heaven help us.
     
  4. JFrame

    JFrame

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    Maybe the MMGW nuts can commission Matt Damon to make a thriller based on global warming that's as successful as -- uh -- "The Green Zone."


    :whistling:
     
  5. sarge83

    sarge83

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    They might as well go to fantasy land and have them to try and sell it, with the fake and junk science and out right lies they have been offering as proof they couldn't do any worse in La-La Land.
     
  6. fnfalman

    fnfalman Chicks Dig It

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    I don't mind seeing more cool apocalyptic/natural disaster movies.
     
  7. Puppy

    Puppy

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    Agreed.
     
  8. Adams454

    Adams454

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    :rofl: His name is "Bob Always"
     
  9. 2afreedom

    2afreedom

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    If I were looking for a rational, credible spokesperson for a cause Hollyweird is the last place I would go.
     
  10. JFrame

    JFrame

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    Well -- the bolded portion hardly describes the MMGW movement -- so it would actually seem like a match made in heaven... ;)

    .
     
  11. RayB

    RayB Retired Member

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    Just ask Tom Hanks... :upeyes:

    Or, I suppose they could just pass a bill deeming MMGW is agreed upon as real, and invoke their energy tax, a/k/a Cap and Trade. :puking:

    MMGW is the new religion! :bowdown:

    --Ray
     
  12. RayB

    RayB Retired Member

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    Bourne Carbon Justice! :shocked:

    --Ray

    P.S. I actually enjoyed the Bourne trilogy. :popcorn:
     
  13. BobbyT

    BobbyT

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    The Bourne novels were fantastic. It makes sense that they made for good movies.

    They would've been good with pretty much any generic actor playing Bourne, in the same way that The Matrix was good despite Keanu Reeves.
     
  14. RayB

    RayB Retired Member

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    1) I need to locate and read these. Half-Price Books probably has them.

    2) Well, sort of... While Damon is a Hollyweird nut job, he did a good job with this role, as he comes off as physically able.

    Ben Affleck or Edward Norton, for example, never would have pulled this off; but Brad Pitt or Christian Bale might!

    The only things I kind've liked Keanu Reeves in were Point Break and Speed.

    --Ray