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Agreed on choices/competition and expanding FMJ as an option.The "why" question always boils down to this: Federal is trying to increase its revenue stream.
As for the consumer, more choices and marketplace competition are a good thing.
Win/win.
What I would like to see is a return of an expanding FMJ round.
Without "big ammo", you would be throwing rocks at the bad guy.
If it's just going to be premium priced 20 round boxes I'm sure most of us will pass considering you can get HST/Gold Dot/Ranger/Golden Saber/etc in well priced 50 round boxes online.
If it does offer consistently deep penetration and hold up really well, like an XTP, there could be some 'informed' demand for it based on that, but, as mentioned above, it seems destined for Walmart and other mass-marketed small-volume (they buy 2 boxes ever) general gun owning (but no so much enthusiasts) public