credit card with 79.9% interest

Discussion in 'The Okie Corral' started by MrsKitty, Feb 15, 2010.

  1. MrsKitty


    Likes Received:
    Mar 23, 2003
    Credit card's newest trick: 79.9% interest

    By Candice Choi, Associated Press

    NEW YORK — It's no mistake. This credit card's interest rate is 79.9%.
    The bloated APR is how First Premier Bank, a subprime credit card issuer, is skirting new regulations intended to curb abusive practices in the industry. It's a strategy other subprime card issuers could start adopting to get around the new rules.

    Typically, the First Premier card comes with a minimum of $256 in fees in the first year for a credit line of $250. Starting in February, however, a new law will cap such fees at 25% of a card's credit line.

    In a recent mailing for a preapproved card, First Premier lowers fees to just that limit — $75 in the first year for a credit line of $300. But the new law doesn't set a cap on interest rates. Hence the 79.9% APR, up from the previous 9.9%.

    "It's the highest on the market. It's the highest we've ever seen," said Anuj Shahani, an analyst with Synovate, a research firm that tracks credit card mailings.

    The terms are eyebrow raising, but First Premier targets people with bad credit who likely can't get approved for cards elsewhere. It's a group that tends to lean heavily on credit too, meaning they'll likely incur steep financing charges.

    So for a $300 balance, a cardholder would pay $20 a month in interest.

    First Premier said the 79.9 APR offer is a test and that it's too early to tell whether it will be continued, according to an e-mailed statement. To comply with the new law, the bank said it will no longer offer the card that has $256 in first-year fees as of Feb. 21, 2010. However, customers will still be able to use their existing cards. The bank said "no final decisions" have been made regarding any rate changes for those cards.

    First Premier noted that it needed to "price our product based on the risk associated with this market."

    The bank declined to specify how many people were offered the 79.9 APR card.

    According to First Premier's website, the credit cards are issued by its sister organization Premier Bankcard. The company, based in Sioux Falls, S.D., says Premier Bankcard is the 10th largest issuer of MasterCard and Visa cards in the country, with more than 3.5 million customers.

    In a mailing sent to prospective customers in October with the revamped terms, First Premier writes " might have less-than-perfect credit and we're OK with that." The letter notes that an online application or phone call is still required, but guarantees a 60-second status confirmation.

    The letter also states there are no hidden fees that aren't disclosed in the attached form. That's where the 79.9% interest rate and $75 annual fee are listed. There's also $29 penalty if you pay late or go over your $300 credit limit.

    The bank did not say how many people were offered the 79.9 APR card, but noted that it needed to "price our product based on the risk associated with this market."

    Even if First Premier doesn't stick with the 79.9 APR, it will likely hike rates considerably from the current 9.9% to offset the lower fees, said Shahani of Synovate.

    The revamped terms may not be the only changes; First Premier also appears to be moving away from the riskiest borrowers.

    The bank typically mails offers to subprime households, meaning those with credit scores below 700. In the third quarter, however, 84% of its offers were sent to subprime households, down from 91% the same period last year, according to Synovate.

    First Premier could be cleaning up its credit card portfolio since the new regulations will limit its ability to raise interest rates. That could mean First Premier won't issue cards as liberally to those with bad credit.

    As harsh as First Premier's terms seem, that could be a blow to those who rely on the card, said Odysseas Papadimitriou, CEO of

    "Even when the cost of credit is astronomical, for people in true emergencies, it's much better than not having access to credit," said Papadimitriou.

    Until Feb. 21, First Premier is still offering its even-higher-fee card online. So the price for credit the bank charges is at least $256 in first-year fees.

    Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
  2. jpa

    jpa CLM

    Likes Received:
    May 28, 2001
    Las Vegas NV
    Clearly all the other credit card companies are doing it wrong. I wonder how many takers they

  3. Carrys

    Carrys Inquisitive

    Likes Received:
    Dec 28, 2006
    Green Country

    If they do that, folks need to start seriously considering going to a guy named Vito for their money. And they'd probably pay on time as well.
  4. cranejc


    Likes Received:
    Aug 15, 2007
    The Tardis
  5. HKUSP45Css


    Likes Received:
    Apr 4, 2007
    Houston, by God, Texas
    When you borrow someone else's money, you pay it back at the agreed upon rates.

    Sounds like the free market at work to me. There are going to be plenty of takers, what do you think keeps the "payday loan" and "car title loan" shops in business.

    No matter how bad a deal it is there are plenty of people out there who have so little economics savvy and self control that they'll fall for it, hook, line and sinker.
  6. cgwahl

    cgwahl Sheriffs a near

    Likes Received:
    Feb 15, 2002
    It's excessive, what. If you don't like it you can not get the card...or if you have the card. Crazy thought I know, you can cancel it.