In promulgating your esoteric cogitations or articulating your superficial sentimentalities and amicable philisophical observations, beware of platitudinous ponderosity. Let your conversational communications possess a clarified conciseness, a compact comprehensibleness, coalescent consistancy and a concatenated cogency. Eschew all conglomerations of flatulant garrulity, jejune babblement and asinine affectation. Let your extemporanous decantings and unpremeditated expatiations have intelligibility and voracious vivacity without rodomontade or phrasmical bombast. Sedulously avoid all polysyllabic profundity, pompous prolixity, citatious vavillity ventriloquial verbosity and ventriloquent vapidity. In other words, DON'T USE BIG WORDS!