We are in St. Louis for the weekend, and decided to visit these stores. They are about fifteen minutes apart driving. There were easily five times the number of people shopping at Cabella's, maybe more. I spoke to a salesman in the store about this, and he said he heres this a lot. They had a lot more sales going on at Cabellas, especially with the ammo. People were everywhere in the gun department, taking their number, and waiting to be waited on. The atmosphere at Cabellas was just different, and the customers seemed to be having a good time. I thought I would point out my observations. There definitely is a difference in customer service here in St. Louis.