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Whatever happend to Nike?

Discussion in 'The Okie Corral' started by goatranch, Mar 27, 2012.

  1. goatranch

    goatranch

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    Used to you say Nike commercials all the time. Just do it and all the athletes plugging them. Whats up? No Nike love??
     
  2. devildog2067

    devildog2067

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    Nike's revenues were off almost 20 billion on their last 10-k (2010, I haven't checked the 2011 filing but since it's March they've probably done one by now).
     
    Last edited: Mar 27, 2012

  3. goatranch

    goatranch

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    WOW! Thats pretty bad. Are they still afloat? Bankrupt??:wow:
     
  4. Swiper

    Swiper

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    How on earth did they manage to get a 19 billion dollar loss? That's more than the whole value of the company itself.
     
  5. devildog2067

    devildog2067

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    Sorry, I can see how my post above was misleadingly worded.

    The sentence I wrote was: "Nike's revenues were off almost 20 billion"

    What I should have written was "Nike's revenues were off--almost 20 billion, which was a few hundred million less than the year before."

    In other words, despite the fact that growth at Nike slowed, they're still selling 20 billion dollars worth of shoes and hats. Nike's EBITDA is more than 3 billion. They're not doing as well as they'd hoped to be doing, but they're still doing just fine.
     
  6. All Pro Sports Hero

    All Pro Sports Hero

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    Hard to believe considering every new Air Jordan release results in countrywide mall riots.
     
  7. DScottHewitt

    DScottHewitt EMT-B

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    Tehy finished doing it.
     
  8. goatranch

    goatranch

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    Evidently they're not wasting money on TV ads.

    Yeah...they done DONE it!
     
    Last edited: Mar 27, 2012
  9. IGotIt

    IGotIt No Demlibtards

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    I'm certainly not losing any sleep whether they succeed or fail.
     
  10. Dan_ntx

    Dan_ntx

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    Because you don't need to establish the segment leading brand. Nike is almost as ubiquitous as "vice grips" or the "xerox" machine. Tell any kid between 12 and 18 to grab your Nikes...and they will come back with shoes.

    Hammering brand identification at this point would be a waste of money.

    Also, I think the idea that athletes are role models has changed in the last couple of decades. It's too easy to find character flaws in the instant information age so a single dominant athlete (like Jordan) is not was easy to find.

    My $.02