I know this is an individual question and there is no right/wrong answer but I'm interested in what this crowd thinks. Until now, I have always shot the cheapest ammunition available so I could get more trigger time. Of course, the cheapest usually meant I was shooting relatively soft loads. Then from time to time, I would shoot some of my self-defense ammo to make sure I was familiar and proficient with it. Now that I'm loading my own, I have the wonderful opportunity to tailor it to my own needs/wants. I'm still trying to figure out what that is. I know some of you are competitive shooters so you're likely looking for the lightest load that will make a certain power factor. Others may just enjoy a light, accurate load that enhances makes plinking enjoyable. I wouldn't be surprised if some want a stout load either because it's fun or because it's closer to SD/PD loads. I'm sure it goes without saying that accuracy is always a goal regardless of power. Having worked up loads for 9mm and .40 S&W with your advice and assistance and having gone through about 1,000 rounds (without even approaching max), I'm getting an idea of the possibilities that are available to me and thinking about where I'd like to settle. I don't want or expect you to tell me what I want but I'd love to hear what you like. I'm looking forward to hearing your opinions and, as always, thanks for being such good guides to someone learning the ropes.