Wal-Mart announced that, sometime in 2013 it will begin offering customers a new discount item; Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wines at affordable prices in the $2 to $5 range.. Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. 'However, branding will be very important.' Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe it's not Vinegar 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel). P.S. Don't bother writing back to tell me that this is a hoax. I know possum is not white meat.