The price of oil does increase and decrease due to demand, we know that, however, often gas prices will jump due to speculation of an event such as this storm Issac. The price of fuel jumped radically because of Issac before the storm even hit, and now here in GA we are almost $4 a gallon. IS there a shortage of fuel or oil? Is there an increased demand? No, but the speculators are buying in making fuel prices increase. So of course fuel prices would still rise and fall, but it would prevent the spikes that seem to happen for no reason. Prices are quick to rise, but slow to fall, it just doesn't make sense. One former gas station owner explained to me that what happens is that the cost of fuel will rise, so you have to immediatly increase your fuel cost so you can buy the next shippment of fuel, but when the fuel price drops, you still have to sell off that fuel that you paid the higher price. So, I see a large margin of profit there that is border line price gouging. I'm glad for companies like Quick Trip and Race Track that are putting these mom and pop shops out of business and keeping the prices somewhat more reasonable due to their buying power.