My wife had a website created for her small service business (interior design). She pays $50/mo for Google AdWords but on a search for her type of service in the local area, her site does not rank anywhere near the top. Her website designer is offering to SEO optimize her Website for $450, but I am somewhat unclear what this will accomplish. Wont she need to have frequent updates, links, etc. to have the SEO remain current? What are the questions that I should ask the SEO person? What is the best way to have her website optimized? She is unlikely to make the updates herself.