As someone who cut their email teeth on Hotmail accounts, I'm use to easy controls like blocking spam senders by email account, or even the domain completely. Tired of receiving ads from firstname.lastname@example.org? Just block all email from longlonglongtime.net! Gmail makes this nearly impossible. You have to waste your time making filters that are unsightly and don't seem to keep your phone from getting an alert at 3am when you get new messages to it. Couple that with Google buying Youtube, I have to have Gmail, GoogleVoice, and Youtube all on the same Gmail address unless I want to keep signing in and out all the time. HATE HATE HATE. /rant I don't care if all the cool kids laugh at me, I'm switching to the new Outlook.com mail and hopefully there is a decent app for it on my phone.