After General Motors, Ford has decided to cut at least 30,000 jobs in North America, and scale down or close some plants there. It is also expected to cut 12% of its executive workforce. Ford's manufacturing capacity is about 4,000,000 vehicles a year, but it only managed to sell about 3,000,000 vehicles last year. The Big Three's market has been slashed from 70%-50% in North America. The Japanese, Korean, and European car manufacturers have been slowly eroding the Big Three's market share. The car market could be complicated by the entry of Chinese car manufacturers, which recently launched them at the Las Vegas Car Show. North American cars are getting cheaper compared to models from the previous years with more standard features just to keep their heads above the water.