I have been shopping there for years and have never had a issue at all. What follows is just my opinion and most likely will not be shared by others and I am fine with that. Today my friend who bought a Sig 400 last week ask me to find him some mags as he only has the one that came with the gun. He is a avid hunter but is new to ARs and I helped him buy the gun and ammo so far. I go to Brownells as I know they sell 10 packs of mags for a reasonable price. I have bought these 10 packs before. I find some PMags, black 30 rounders for 10 for $99.99 a heck of a deal. I call him give him all the info down to the part number. This was around 2:00pm or so. At 6:00 pm he calls me and says he can not find those mags for that price, all he can find is the 10 pack for $125. I know he is new to AR mags and think he must be looking at something wrong. I then look it up and he is right they are now $125 which while still a good price is not $99. Now I have no problem with somebody selling something for whatever price but it sure seems like bad form to raise the price on a day that AR mags are in high demand because of the tragedy in CT. I can't help but feel that they are in fact taking advantage of it in a way. I expect this kind of crap out of Cheaper Than Dirt as the have done it before but I just thought more of Brownells. Could be a odd timing I guess and have nothing to do with the shooting but sales do not typically end in mid afternoon. Ended up buying at Midway USA for $12.50 per PMag. They have a limit of 5 per order now BTW. Not sure if I personally (and that all I am saying just me, not asking anyone else) to stop buying at Brownells but honestly I think I am done with them. Just feels slimy, CTD gouge after the election in 08, that was bad but not not as bad as doing so after the tragedy today IMO.