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Army of One

Discussion in 'Veteran's Forum' started by MURRAY, Dec 17, 2004.


    MURRAY Millennium Member

    Is it just me being in active from 90-93 then reserve after that find the ARMY OF ONE a little offensive. Since you are only as strong as your weakest link and its much more about team than this ? Maybe I get the wrong thing out of it. Input anyone ? Believe me I am not anti army in anyway just seems like a shift in sell tactics thats all.


    Jan 9, 2004
    Army of One, the INE beret are just a couple of examples of the bull**** that has started to overtake the Army.

  3. Cagey


    Sep 1, 2003
    New Jersey
    The phrase was brought in by former Secretary of the Army Louis Caldera who was appointed by..................guess who? Yes, that infamous draft dodger himself, Bill Clinton.
  4. Scott Kay

    Scott Kay

    Oct 18, 2002
    I also disliked the new slogan but I sort of understand it. I talked with some soldiers about this when it first came out and I think I may have read something about the reason in one of the magazines published by the Army ... maybe "Soldiers." Basically, the new slogan is an extension of "Be All You Can Be" designed to appeal to the new generation of (potential) recruits who were (supposedly) more interested in personal goal maximization rather than the metaphysical ideals of duty, honor and country. I believe the civilan marketing gurus made that determination. Obviously, some of us question that. But if it works ... One thing I noticed just the other day for the very first time was an Army TV advertisement for SF (I only caught a part of the commercial from a distance) - it appeared to show actual long range surveillance footage of an Arab target from Iraq or Afghanistan. I think that is something that had always been avoided in the past.
  5. I think it is just to try and bring in the mostly, not all, MTV generation that really do not understand anything about what makes a country what it is, what we are and how we became this way.

    I find it terribly offensive.

    USN Retired
  6. rlbgfish173


    Sep 7, 2003
    And all this time I thought they were talking about RAMBO! :)
  7. adaptable


    Dec 17, 2004
    College Park, MD
    I could see "Army of One" being a gimmick aimed at reservists/Guard suggesting their soldiering skills would carry over to their civilian job.

    But as a primary recruiting slogan I would imagine it's very confusing to a young recruit arriving at Ft. Benning/Jackson/wherever... "The man next to you is now your battle buddy. For the next eight weeks you will never let him out of your sight." "Uh, sergeant, isn't this an army of -one-?"

    My roommate enlisted right around the time they came up with that, so his free t-shirt was one of the last "Be All You Can Be" shirts made. They should bring that back; if nothing else, those commercials were catchy.
  8. Central Texan

    Central Texan AmericanSoldier

    Dec 27, 2002
    I think yall are lookin at this the wrong way. When I first heard it I thought the same things, but when I was in basic they said 'Army of One' implies an army of soldiers acting as one force. 'Teamwork' in other words. All these thousands of soldiers aiming for the same goal, each filling their individual nich to accomplish the mission. Kind of like cells. One cell alone cant do much, but thousands together can form an organism with great potential.
  9. I get it, sucker them in with a catchy phrase then tell them the real truth in basic training;)

    What bothers me is that in my experience, which I have alot of, the vast majority of kids coming to the service from the city have no work ethic, no loyalty, usually not much in the way of being resonsible, reliable or trustworthy. So, they go to boot camp, which is now so sissyfied they come out not much better and then the fun begings. In my case they go to some schools along the way for a year or more and still are not anywhere near being a team player. Then I would get the fun of teaching them to be real men while in the middle of running a very heavily loaded technically challenging shop with far to many collateral duties.
    Not fun spending a great protion of each day as a baby sitter and that is what this all leads to. I was quite good at working through all this but it just plain wore me out over the years. I had a great deal of succes in getting them to grow up and become young men and women but that should of been done before they ever got to me. If I got one out of 25 solid performers from the city group I felt dang lucky but I did get them all to vastly improve.

    On the other hand, if I got one out of 25 country kids that was not relatively mature, honorable, reliable, etc, etc, etc, it was a shock.
    I still had to lead most to higher levels but it was a piece of cake, actually enjoyed it.

    For some reason I got a reputation for being able to deal with problem kids and my last 3 years that is all I ever had working for me! That was not as bad as it may seem because my actual work responsibilities were very easy to deal with but eventually it was a bit of a grind, same old problems with a new name regularly.

    In my entire career I only had two people I could not help no matter how deeply they had gotten themselves into trouble. The first was taken from me before I had a chance and the other was just to mentally disabled, the only one I recommended be put out of the service but of couse he was "transfered" dumped onto somebody else because my command did not want to bother, man I was ticked off over that one. We were his third command in 3 years and all passed the buck, wish my last CO was there before this happened, he would of kicked some arse, greatest man I ever worked for in all the ways one should be a great leader, he was the best.

    So, I stand by my position, I believe it is the wrong message to portray, something like "learn to be a real man(or woman)" would be better;)

    By the way, I am only partially embittered by the eroding of our countries greatest strengths, our people and our rights, I am still a fairly happy man:):):)

  10. By the way, just about everyone from TX was really cool to work with and to get to know, really:)

  11. Central Texan

    Central Texan AmericanSoldier

    Dec 27, 2002
    I went to basic 30April03 - 10July03 at Ft Benning. I would hardly call my experiance "sissyfied". Not as intence as what soldiers saw in the 60's (from what my Dad has told me), but far from "sissyfied". Maybe at Relaxin Jackson or Ft Lostinthewoods, but Benning is holding true to it's 'hardcore' reputation. We were able to tell the differance in soldiers at AIT from who was a Benning Boy and who wasnt. And we were right about 90% of the time. I cant realy desctribe the differance, you just sorta know.
  12. Great, I am glad you went to the right place, really mean that and that you can tell the difference, must of had a great CO there or at least somebody with some cajonies to keep it right:)

    I was in the Navy system which is usually a bit soft anyway and we were still far stricker than todays summer camp. I was road racing bicycles and sking, raquet ball, etc, etc before going in and lost about 50% of my fitness in boot camp!

    At least I got them to let me run my own pace when we were on the track a few times, I would do 3 to every 1 lap everyone else did except one guy, he would do four! Then again they let him out one day to run a 10k national event and he finished 6th or something, out of condition to him, lol!

    Again, glad to hear some real training is still going on, it may not be fun but it is good for ones core self.

  13. kaizoku


    Dec 1, 2004
    It's all a marketing ploy aimed at the "Me" generation.

    From a sales standpoint, it's great. The black and gold make it look cool, and the whole thing appeals to people in my age demographic(18-25).

    Is it offensive to those who have served...yeah. But the Army doesn't really care about that, they're looking for fresh bodies.
  14. cadillacguns

    cadillacguns Millennium Member

    Jan 20, 1999
    Indianapolis, IN USA
    "Army of One" applies to when you are discharged or retire, then you're on your own because the VA will not help you at all.
  15. cadillacguns

    cadillacguns Millennium Member

    Jan 20, 1999
    Indianapolis, IN USA
    "Army of One" applies to when you are discharged or retire, then your on your own because the VA will not help you ata ll.
  16. fnfalman

    fnfalman Chicks Dig It

    Oct 23, 2000
    California & New Mexico, US
    Maybe one of these days the US Army will remember how the gung ho ads of the "Be All That You Can Be" generation had helped drumming up recruits as oppose to the silly, MTV Army of One ads that keep the US Army pining for more recruits. The Marines don't seem to be afraid of being gung ho, and their ads reveal their attitudes. Last I checked they didn't have problems with finding recruitment.

    As a former soldier, I am simply sad.
  17. Scott Kay

    Scott Kay

    Oct 18, 2002
    I was organizing (tossing mostly) some old files and came across an army memorandum explaining the new slogan. This is straight from the horses mouse (I think it was from DA or maybe Recruiting Command). I saved it and I will relocate it. But how do I make it available here? (ie scanning? ... I know - Dumb Question).
  18. wilsoni91

    wilsoni91 BOHICA

    Dec 28, 2004
    It's all an Army of one until they get to Basic Traing and the DI tell them that there is no I in team.

    BRAVHART Run n gunner

    Dec 9, 2004
    Hey Ft Wood wasnt exactly a walk in the park. I have been in since august 2000. I was at Camp Falcon fury in baghdad for 10 months before going to AL Najaf for another 3. I guess i`m lumped in with those sissyfied basic trainees. Dont worry i`m not offended i hear it from my dad he was a first sergeant. Anyway us sissyfied soldiers are the ones behind the trigger right now and from being there first hand there not doing that bad. You cant tell from CNN but there doing pretty good.
  20. angrystormG23


    Dec 8, 2004
    I was in the Infantry for 4 years, ive been to Kosovo, Afganistan, and just recently Iraq. Through all ive seen and been through with my fellow 11B's ive never understood the whole "army of one" crap. Its all about your buddys to your left and right! But hey thats just my 2 cents. I can tell ya when I was on the front lines in Afganistan and Iraq I wasnt repeating "Army of one" in my head...

    Ft.Benning class of 2001--Delta 258 ;?