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Advertising Campaign

Discussion in 'Business Forum' started by wannacmyglock, Jun 1, 2005.

  1. wannacmyglock

    wannacmyglock Mortgage Man!

    68
    0
    Oct 6, 2003
    North Central Florida
    I just added 5 more adds to a very effective online site that I've had huge sucess in the past with just one ad. I put together some targeted ads in the right subsections of the site and think I'm gonna get a HUGE response. God I hope so, getting close to $30,000 in the hole. Its starting to hurt.
     
  2. i8547

    i8547 Without Equal

    938
    0
    Apr 9, 2003
    CONUS - mostly
    What type of business is this for and are you using an ad agency to produce your adverts?
     


  3. wannacmyglock

    wannacmyglock Mortgage Man!

    68
    0
    Oct 6, 2003
    North Central Florida
    doing my own ads, this is for a mortgage company
     
  4. i8547

    i8547 Without Equal

    938
    0
    Apr 9, 2003
    CONUS - mostly
    I see. Good luck with it :) I was just curious as I run an ad + design agency.
     
  5. G36.45

    G36.45

    251
    0
    Jan 30, 2002
    What kind of mortgages? Traditional...investment...hard money? Just curious.
     
  6. wannacmyglock

    wannacmyglock Mortgage Man!

    68
    0
    Oct 6, 2003
    North Central Florida
    i try to target subprime, but end up with a little bit of everything, commercial, hard money, first time home buyers, the challenging type stuff. I try to stay away from rate shoppers. I'd rather not deal with the types that will walk away over an 1/2 of a point. I'd rather work with those who are thankful for you bending over backwards for them.
     
  7. eisman

    eisman ARGH! CLM

    2,579
    0
    Jul 28, 2002
    Moving Target
    What's your ROI for the one ad, and what's the target for the increase?

    Are you counting success as leads, sales, dollars, or profit?