I bought a 10/22 back in June and have never had any regrets. Shortly after that, I also got a Marlin 60. It's really nice, too. In September I got a Henry H001. I put a Hi-Viz front sight on it.
My Henry quickly became my favorite .22 rifle, the on I shoot at least 90 percent of the time. The Marlin sits in the house and looks pretty. I bring out the Ruger about once every 2 weeks or so.
My point of this thread is (yes, I do have a point!), I'm kind of puzzled as to why this has turned out to be the case. The Ruger is easier to reload- just pop in another magazine- and is semi-automatic. Easier to shoot more and faster.
I give my Henry the edge on build quality. The Ruger is built to last, but is clearly mass produced to a price point.
I've shot the Henry and Ruger side by side to compare/review them. For the plinking abound that I do in my backyard range, they are probably equally accurate. The Henry is a bit easier to shoot due to its much better trigger. The 10/22 also has a little bit of recoil that the Henry does not have.
I love my 10/22, but I think the next .22 rifle I get is likely to be another Henry- most likely a Frontier.