I honestly don't worry about ammo much. For range shooting, I know that my primary consideration is price, so I do look around pretty often for deals, but not daily. The big deals will come in November/December.
I don't use my guns for my job. Most of my guns are going to hurt a lot if somebody gets hit. (I think 7.62 x 39 is my most common caliber). As long as the bullet hits the target, I'm cool with that.
G19 G26 G30 Sig 2340 357 Beretta U22 (kid's) Two Saiga 12 Two Draco 7.62x39 "pistols" Colt 6920 Saiga SGL21-94, M92 Krinkov "pistol," PSA Patrol Carbine Saiga 223 CCDW KY