As is often the case in business, ego seems to be getting in the way. All he needs to do is issue a lame apology and change the numbers on the box flap. The ammo is still hotter than most, though not as good as Underwood. People would buy his stuff if he wasn't an arrogant jackass. As it is it looks like his company will go under before he cops to what he did.
Just here for the 10mm death ray talk.