Well, with the holidays upon us, my mind turns as it always does, to money, and making it with as little effort as possible. It just dawned on me that this new crop of "Preppers" is too young to have the benefit of having purchased the "freeze-dried dehydrated H20 that I sold to the last generation. I feel embarrassed to admit that this opportunity slipped my mind until now rendering the gift market for this season moot.
I am thinking that next year we could capitalize on it by creating an entire "Gift pack" angle. When spun as a gift it has the same life expectancy or shelf life as fruitcake. It can be re-gifted for years before anyone opens it, therefore it creates plausible deniability,