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I was afraid you would ask that.
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Well, I am in the broadcast TV industry, so there is no chance I wouldn't be curious about it.
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A an old friend of mine, and a two time Pulitzer Prize winning photographer, told me that during a seminar for pro photographers Canon technical types told the pros to always use 720P and why. But he does not remember why.
I have a 7D and there is zero question that 720P video "looks" better than 1080P.
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On a particular camera, it's very possible. But in general, there is nothing that would make 720p look
inherently better.
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My 7d is advertised as having an 18 megapixel sensor. That's a lie, the sensor is maybe 9 megapixels upsampled to 18.
I think this is why stills/video taken at closer to the sensor's native resolution look as good as or better than pushing the sensor and brain to the max.
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There would be some logic to that, but 1080 video is only 2 megapixels (1920x1080~2M). Surely all modern camera sensors have
that many.